Wednesday 1 February 2012

Social Media for Fashion

I'm taking a short course in social media for fashion at London College of Fashion. It's super interesting and everything I learn there I can use for other businesses, not only fashion.
Our teacher is a very interesting guy and he knows a lot about social media and how it can be used for marketing purposes. He himself works at London College of Fashion(LCF), more specifically marketing department of LCF.
I thought that maybe someone would be interested in doing something similar so I would give a small summery of what I have learned and discussed there so far:

6 Step Strategy
1. Set your objectives
2. Do your research
3. Listen to what's happening
4. Set up your social media presence
5. Respond/join the conversation
6. Control and evaluation

Every lesson our teacher shows us different web pages that we could use, like for example Twitter Sentiment, Socialmention etc.
We also discuss different fashion bloggers like Susie Bubble for example.
Most importantly our teacher shows us real life examples of how fashion brans like Burberry, Topshop etc. use their social media and he shows us good and bad examples.
So far I only had three lessons, four to go but I don't this course to end.
If any one is thinking of taking a short course I highly recommend, they are a bit expensive but they are worth it.